Weekly-ish Wisdom from Jennifer Kem

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Top Tech Tools For Your High-Converting Lead Magnet

Top Tech Tools For Your High-Converting Lead Magnet

We’ve been digging into lead magnets recently here on the blog — a.k.a. free offers or gifts that entice prospective customers (better known as leads) to jump on your mailing list, and become a part of your tribe.

I dished a bunch of ideas for you in this post, but at the end of the day? You have to choose the one that works best for your message and is an easy lead-in to a paid offer. It’s that simple.

But that brings us to a much bigger question: How the heck do you set a lead magnet up?

(Especially if you’re like me, and the idea of learning a bunch of new tech all at once makes you kiiiiinda wanna take a nap right there in your office.)

This is an area that a lot of people get stuck on, because it’s pretty high stakes. The mechanism for distributing the message you want to share is as important as the message itself.

Translation? You need to give people a smooth experience when they sign up for your lead magnet so they keep coming back for more.

Think about it. How jarring is it when you see a shiny, well-branded website… and it’s a total nightmare to opt into their list?

Yep. It’s the worst.

So today, I want to list out some basic systems you need to make sure your customer experience goes off without a hitch, so your leads are eager to get their hands on your freebie… instead of wrangling technology.

First, you need an email capture system.

This is also known as a Customer Relationship Management System, a.k.a. CRM.

There are a ton of different ways or different systems you can use; including platforms like MailChimp (free up until your first 1,000 subscribers), Convertkit (about $30/month), AWeber, Ontraport (this is the one we use), and more.

Here’s the key: It doesn’t matter which one you use. Of course a few have some more advanced features and bells and whistles, but if you’re just starting out? All you need is Mailchimp to capture emails and leads.



Then, you need a lead capture opt-in page (a.k.a. A landing page)

This is something that  says to the prospect “Hey! You might want to check this out.”

For example, chances are you’ve stopped by our lead capture pages for the Brand Archetype Quiz. This page converts at a pretty high rate, and it’s easy to see the way we’ve laid out the content to make an enticing, simple experience for readers. You’ll also notice there’s nowhere else to click on the page, really. It’s just a static page with an opt in.

That’s the beauty of a lead capture page: No distractions. No fluff. Just sign ups.

Don’t worry — you don’t have to be a graphic designer or hire one to create your page. You can use really easy tools like Leadpages (low cost) or Ontrapages (free to start) to get started. Both platforms offer super easy templates that you can just plug and play.

Full disclosure: These lead capture pages are way more important than having a branded website. (Yes, I say that even as a brand expert).

Why? Because lead capture pages give you a chance to test out your messages to see if they’re landing right on your prospects before you sink thousands into a branded website. And they’re really simple to create yourself.

Finally? You need a way to drive traffic.

While this isn’t exactly a tech tool, I want to spend a minute on this.

Because this is the beauty of lead capture pages: They’re so easy to drive traffic to.

So start thinking about how you want to send traffic to whatever it is you’re going to give away.

You can drive traffic for free by posting the link on social media (in your bio or in posts), including it as a “content upgrade” in a blog post, dropping it in Facebook groups, sending out the URL to your existing mailing list, dropping the link in your media bio when you do guest post or podcast interviews… you get the idea.

If you want to increase your traffic and welcome in people from all corners of the internet? Consider looking into paid advertising too (not not too much too fast! Be mindful of your budget.). Facebook ads are a perfect place to start if you’re a newbie, as the platform is pretty intuitive and the ads are easy to make and test with a little help from their how-to guide and Google.

And that’s it!

There’s just one thing I want to add here…

Once you’ve got a great lead magnet idea and a clear idea of the tech you need? You have no more excuses not to start. 😉

Happy building!

Let me know how it goes for you (with a tag on Facebook, or popping it into my community The Paid to Be You Posse)– and good luck!

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