Lead Magnets – What They Are And Why You Need One
Let’s be real with each other: Running a business is an incredible act of heart and will — especially when you want to change the world with your work, and get your game-changing message out to the masses.
… But unfortunately, the desire to serve doesn’t mean your business will thrive.
If you want to bring your dream to life, it’s gonna take savvy, strategy, and (most of all) sales too.
Have you ever asked yourself “Why do some people seem to have so much success so early, when it feels like I’m still stuck in place?”
Maybe you want to be known because you want to make a huge impact — but it hasn’t happened yet.
Maybe you’re frustrated and sad that you’re not attracting great people or you don’t know where to start.
Maybe you’re stressing that famous “8 out of 10 businesses fail” figure, and want to make absolutely sure you don’t become a statistic.
Here’s the good news:
Are you having more trouble than you’d like making sales and attracting people into your universe? You don’t need to quit, give up, or come up with some wildly advanced strategy to turn your business around.
But if you’re worrying about one or all of the above and not making much traction? You may just need to re-think your approach to the l-word.
I know most people think love is “the L-word” — but when it comes to marketing and online business?
The real L word is “leads”, a.k.a. The potential clients and customers you bring into your corner of the online universe to check out your emails, offers, livestreams, workshops — or whatever it is your selling.
Love ‘em or hate ‘em, if you want to build a thriving tribe of clients and customers who are totally obsessed with what you’re selling? You need great leads consistently pouring into your business.
And to do that, you need lead magnets; better known as free, valuable stuff you give to people who join your email list.
In order to make more sales, and close more clients, your goal for your list — a.k.a. Your email newsletter — should be to make it a goldine of potential buyers.
Lead magnets are how you’re gonna get them in the door.
But here’s the rub: If you want to build your list, you can’t roll out the red carpet for just anyone.
Your objective is to use lead magnets to bring in ONLY people who’ll want, need, and have to have what you’re selling — not just get any Tom Dick or Harry who’ll bulk up your subscriber numbers but never buy.
You also need to make sure your lead magnet can easily lead into a paid product. It should be something that sells a part of the idea or solution, and gives your subscriber a big enough win to be hungry for more.
Think of it as the difference between throwing a big, wide net into the ocean (which may bring back a few fish you want, but also some old boots, tires, and other rubbish), and throwing a smaller net into a corner of the great blue sea at the right place, and the right time (which means you may bring up a smaller haul, but it’ll be less “stuff” and more of the good fish you really want.)
Got a great L1 idea? I’d love to hear about it. Be sure to join us in the Paid To Be You Posse and share your thoughts around what your ideal clients are looking for and how you’re setting up your L1’s to add value to them.
Build your brand and your business, with all of
the fun and none of the fluff.
