Weekly-ish Wisdom from Jennifer Kem

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My 3-Part Framework to 10x-ing Your Audience

My 3-Part Framework to 10x-ing Your Audience

Whenever I talk about lead generation (a.k.a. strategies for attracting traffic, and magnetizing thousands of perfect potential clients and customers to your community), I talk about one very special acronym:

O.P.P.

These letters stand for the 3 steps of lead generation that can bring thousands of new fans, reader, and followers into your world, and turn them into buyers — creating brand leverage no one can compete with:

Those 3 letters are: Organic, Paid, and Partner traffic.

However, before you get into that, I want to be clear what I mean when I say โ€œlead generationโ€…

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I’m A Marketing Skeptic. Are You?

I’m A Marketing Skeptic. Are You?

Iโ€™ll come right out and say it: There are a LOT of myths and lies making the rounds in this marketing world of ours.

Lies around how you should show up. Around what you should say, when, and to who. Around โ€œtop secretโ€ strategies and tech and processes that simply donโ€™t work anymore.

Soโ€ฆ why are all these lies and myths being beamed out from every corner of the interwebs?

Because frankly, the industryโ€™s changing and changing fastโ€ฆ faster than most people can keep up.

Itโ€™s not just algorithms shifting, either. We live in an over-consuming society thatโ€™s so inundated with marketing materials, people have tuned out. Weโ€™ve drank so much Kool-Aid weโ€™re over caffeinated, and in a sugar coma.

This is particularly tricky for marketers, because it means as soon as a strategy works, and fellow marketers catch on, that strategy stops working just as fast.

However, donโ€™t worry my friends. Because this isn’t the end. Instead — it’s a rise.

More specifically: The rise of the skeptic.

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Successful Brands Know This Secret

Successful Brands Know This Secret

I need to be clear with you about something:

You know all the successful brands you see (and maybe stalk a little) online — the ones with the beautiful houses, the tropical vacations, the teams and communities obsessed with what they do?

They arenโ€™t at the top ย of their game because they reached a certain amount of followers, customers, email subscribers, or Facebook group members and thought, โ€œYou know what? Iโ€™m done.โ€

Every single day, theyโ€™re in the trenches of their businesses building systems, testing new concepts, pivoting their strategy, and educating themselves on whatโ€™s coming next.

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Are You Repelling Enough People?

Are You Repelling Enough People?

I talked a bit in my last post about the importance of showing up and being seen, and stepping into your spotlight as an entrepreneur. But you know whatโ€™s just as important (and just as uncomfortable) as showing up for your right people? Repelling your wrong people. I know, I know. Everyone wants to be […]

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Is Content Still King?

Is Content Still King?

Is content still king really?

Weโ€™ve all heard the saying โ€œcontent is kingโ€.

Itโ€™s a marketing adage as old as time, which leads many entrepreneurs to wonder: Is it still true?

After all, it can feel like blogging is a shout into the void these daysโ€ฆ

Or, as you stream on Facebook Live to an audience of 1 or 0 people, it can feel as if youโ€™re not doing much to build your business and brand.

But Iโ€™m here to tell you, the answer to that question isโ€ฆ

Absolutely yes. Content is still king, now more than ever.

I say that because despite what it feels like? All that content static youโ€™re seeing is a good thing.

In this age of serious excess digital noise, readers, customers, and raving-fans-in-waiting are trying to wade through the racket of countless blog posts, emails, free offers, and programs, and find people who are giving value to them.

That means if youโ€™re sharing value consistently? Theyโ€™re going to find you.

The way to get found is to really come from a place of your brand personality and understanding your audience along the way.

Hereโ€™s the hard part though: That doesnโ€™t happen overnight. You have to show up.

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What Matters More? Aesthetics Or Impact?

What Matters More? Aesthetics Or Impact?

One question I get asked a ton at events, VIP sessions, and livestreams is:

โ€œI want to build a websiteโ€ฆ but I donโ€™t have the time or resources to hire a designer. Should I wait?โ€

For many entrepreneurs, a website feels like a calling card; the first ever representation of YOU.

That can feel a little scary, and of course you want to put your best foot forward.

But Iโ€™ll let you in on a little secret:

If your messaging is right on your website? It doesn’t really matter what it looks like.

At least not at first.

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