Weekly-ish Wisdom from Jennifer Kem

The Blog

𝟐𝟎 π‹π„π’π’πŽππ’ π…π‘πŽπŒ π“π‡πˆπ’ 𝐃𝐄𝐂𝐀𝐃𝐄 𝐀𝐍𝐃 𝟏 π“π‡πˆππ† πˆβ€™πŒ ππ‘πˆππ†πˆππ† πˆππ“πŽ 𝐓𝐇𝐄 𝐍𝐄𝐗𝐓

This was originally a 19 things I learned in 2019 list but as I reflected, I realized that the meta lessons came from a tapestry of experiences from 2009 to 2019 that I felt more valuable to me (and I hope valuable to you) as I wrote in my journal this morning.
Β 
I could list every win and loss but I got more out of seeing how much has evolved since then. And holy moly have things really changed in 10 years!

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My 3-Part Framework to 10x-ing Your Audience

My 3-Part Framework to 10x-ing Your Audience

Whenever I talk about lead generation (a.k.a. strategies for attracting traffic, and magnetizing thousands of perfect potential clients and customers to your community), I talk about one very special acronym:

O.P.P.

These letters stand for the 3 steps of lead generation that can bring thousands of new fans, reader, and followers into your world, and turn them into buyers — creating brand leverage no one can compete with:

Those 3 letters are: Organic, Paid, and Partner traffic.

However, before you get into that, I want to be clear what I mean when I say β€œlead generation”…

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