Are You Repelling Enough People?
I talked a bit in my last post about the importance of showing up and being seen, and stepping into your spotlight as an entrepreneur.
But you know what’s just as important (and just as uncomfortable) as showing up for your right people?
Repelling your wrong people.
I know, I know. Everyone wants to be liked — but if you wanna get seen, heard, and paid?
You’ve gotta go all-in on the people who are gonna love you and your work most; which means it’s time to leave the fence sitters and the people who’d have to be convinced of your value behind.
Because the truth is: All great brands attract… and repel.
I’ll use Gary Vee as an example.
Gary Vee runs a multi-million dollar brand, and a lot of people follow his work, his talks, and what he does.
But personally? While I seriously admire how he puts himself out there every single day with what he believes, his messaging isn’t really for me. I’ve moved out of the “hustle, hustle, hustle” part of my life, and am more interested in building businesses that feel spacious, expansive, and soulful to create.
And you know what? Gary does that on purpose.
He doesn’t want to build a business that relies on converting people like me to his philosophy. Gary’s showing up for the like-minded people who completely jive with the way he thinks, hang on to his every word, and can’t wait to buy from him.
So I self-select out, and his right people self-select in.
It’s not personal — it’s just great branding.
So if you’re worried about turning people off? Don’t. That’s what a great brand is supposed to do.
We make up the story that most people are going to hate that we’re ourselves.
But the truth is that most people are going to love that you’re yourself. There’s may be one or two people who say something icky, but in reality?
As the great RuPaul says: “If they ain’t paying your bills, pay them no mind.”
The only trick is to keep showing up.
Don’t hold on to your genius waiting for the perfect time. Put it out there now. Today.
The more you share, the more you keep putting yourself out there, and the more people will start resonating with not just what you can teach them, but your bravery too. They’ll resonate with your courage to be you, and the attention that you get will actually amplify that as well.
Your audience will start to say: “You know what? She’s brave. You know what? She’s knowledgeable. You know what? Even if I don’t agree with everything she says, I admire these other parts of it…”
… But they can’t know unless you’re willing to put yourself out there.
So show up. Be proud. Make noise, so the people who need what you’ve got to give find you… and the rest can move on along. 😉
Build your brand and your business, with all of
the fun and none of the fluff.