Weekly-ish Wisdom from Jennifer Kem

The Blog

What Does it Take to Build a Master Brand?

What Does it Take to Build a Master Brand?

There are many brands out in the world today, and all of them have the same goals: to make money and to stay relevant. But what makes a brand different than a master brand? While there are many ways to go about it, I like to think there are four key points. 1. Getting Started […]

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What are Triggers and Why You Need Them

What are Triggers and Why You Need Them

What triggers you? If you ask around, you may already know that the word trigger has a very negative connotation. It’s that’s not really the case. There’s this one book titled The Tipping Point by Malcolm Gladwell. If you haven’t read it, it’s about looking at how various phenomena in society creates a viral brand. […]

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5 Social Media Platforms Your Business Needs

Last week, we went over part one of identifying your ideal client. If you haven’t read it already, click here to get started. Whether you’ve been a long-time entrepreneur or not, there are certain platforms you need for a business to grow, especially since everyone has access to the internet or owns electronics like a […]

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5 Ways Competition Helps Your Business

For people like you and me, competition is a normal part of life. As entrepreneurs and business owners, we often have to examine and look out for new rivals in order to keep business running. But sometimes, we all have those days where we feel beat down because you feel like they have everything and […]

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Here’s Why Building a Brand Will Kill You

Whether you’re new to the biz game or not, building a business can easily kill you. Yep, you heard right. Statistics show that entrepreneurs are more likely to develop anxiety and depression than those who don’t, and it’s pretty easy to understand why: businesses take a whole lot of work. You see, to be willing […]

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