Weekly-ish Wisdom from Jennifer Kem

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5 Social Media Platforms Your Business Needs

Last week, we went over part one of identifying your ideal client. If you haven’t read it already, click here to get started.

Whether you’ve been a long-time entrepreneur or not, there are certain platforms you need for a business to grow, especially since everyone has access to the internet or owns electronics like a cellphone or a computer. This component is even more crucial if you have a brick and mortar since people are flocking towards the concept of buying products online as of late.

I’ve said this countless times before: if you want to get paid, you need to get seen…and in this case, you need social media. Platforms like Facebook, Instagram, and even Snapchat have provided tons of businesses new waves of income as well as visibility, making it one of the most important reasons why you need to get started right now.

Facebook Pages

Did you know that Facebook continues to be the largest social media platform used today? Boasting over 2 billions (yes, billion!) users, it’s no wonder why entrepreneurs just like me and you need to have a Facebook Page.

On your page, you can create polls, ask questions, or test out different posts to see what kind of audience you’ll attract as well as figure out what they want.

What’s even cooler is the use of Facebook Ads. This nifty tool allows you to exclude and include certain types of people to create your ideal audience. By doing this, you can narrow it down even more by noting down what works and what doesn’t.


With just 160 characters, one could easily think that Twitter is useless. But it’s actually not. You see, most people use it wrong; they see this platform as a way to express their opinions rather as a crucial tool for building relationships or a way to promote themselves.

One great example is Chrissy of The Chrissy Collective. A style and lifestyle blogger, she knows that her niche is highly competitive, but with the use of strategic hashtags as well as creating helpful content for her readers, she’s able to bring in traffic to her blog while growing her followers.

Twitter is also a great way to showcase your brand’s personality. The way you choose to respond to someone online has a great impact nowadays on people. For example, Wendy’s is known for being a savage online because of the way they snap back at other brands and people. While I suggest you don’t do that, having a brand voice shows your clients that there’s an actual human being behind the business.


Love a good aesthetic?

So does everyone else, making this social media platform one of the more creatives ways to find out who your ideal client is.

Now owned by Facebook, Instagram does a few of its old siblings features like a live feature and IG stories, just to name a few. It’s even testing out few features like links to further help businesses on the ‘gram thrive.

Using the power of a picture, having a business Instagram account will not only help you monitor who is engaging with your content, but it shows another side of your business. As I’ve mentioned before, people love being able to connect with other people, and with a picture and a great caption, you can show that part of you, too.


Now, you might be thinking this is a weird one to add to this list. After all, it does look more like a resume listing site than the ones I’ve mentioned above.

But that’s not always the case.

LinkedIn is mostly used for those who are professionals in their selected niche. These people are constantly sharing niche-related articles to showcase their expertise in a certain field, making this platform fit for certain types of businesses.

In addition, if your niche fits this type of platform, you can connect with like-minded people, aka your future customers, better than using twitter or even Facebook thanks to its professional audience.


When people think of this platform, many think of recipes, DIYs, and home interior inspiration than a way to promote a business.


Known as the visual version of Google, Pintrest is becoming one of the best platforms for every entrepreneur. While you’ll definitely see the typical Pintrest recipe, it’s a great way to promote your blog or products with a striking image.

Just like you, your future client is interested in certain niches. If you’re a bakery, your pins should contain recipes and photos of your delicious cupcakes. Or if you’re a mompreneur, there are boards dedicated to mompreneur content only. Since people generally tend to already favor certain niches over others, you can easily find your ideal client based on what content they’re re-pinning, liking, or commenting.

To sum it all, you need to:

-figure out what kind of social media platform do you want to use.
-create accounts for them
-start creating/scheduling content for your target niche

Stay tuned for next week’s post! I’ll be sharing with you more advanced ways to learn who your ideal client is.

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