How to Turn Your Stuff into a “Forever-Brand’
I am a devotee and snob about strategy, yes this is true. It’s because I know that businesses that have solid strategies are building scalable Forever-Brands, and will bring the world value now and still be around next year and the year after…(even if you end up looking different in a few years, that’s good – strategy requires you to evolve).
Before I get into more detail here, a heads up: if you’re not in your business for the long haul, then this blog post isn’t for you.
If you are, then fabulous. Keep reading.
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Build your brand and your business, with all of
the fun and none of the fluff.