5 Ways Competition Helps Your Business
For people like you and me, competition is a normal part of life. As entrepreneurs and business owners, we often have to examine and look out for new rivals in order to keep business running.
But sometimes, we all have those days where we feel beat down because you feel like they have everything and we don’t.
But that’s not the case.
You see, I don’t believe in competition. It’s more like I believe that there are a lot of people doing what you’re doing. The truth is that nothing is truly original anymore.
But don’t get me wrong. You are still an original, and what you – yes, you – bring to the table is what makes all the difference and here are five ways.
1. Share, share, share
One of the reasons why most people fail in launching their business is because they don’t talk about it. It’s really easy to think that once you post a new blog post on your website, that’s all you have to do.
Wrong with a capital W.
Have you ever wondered why huge brands like Coca Cola continue to stay relevant? It’s because they’re constantly sharing their brand to the world through television advertisements and social media.
It’s not enough to post and wish for your product to go viral. You need to be willing to share it on your Facebook page or try out paid ads.
Remember, it’s your job to make sure you get yourself seen if you want to get paid.
2. Ask Around
Maybe you’re a new entrepreneur trying to figure out what kind of product you should be selling. Or maybe you’ve been in the biz for a while now, and you’re looking to upgrade your current services.
All you need to do is ask people what you’re good at.
Ask your friends.
Ask your family.
Ask your customers.
Ask your neighbors.
Ask your social media friends.
Ask a stranger.
You never know what products or services you can offer until you know what other people want from you.
3. Build Your Brand Voice
In order to set yourself apart from other similar businesses, you need to develop your brand voice, aka the way you talk to your customers.
Are you formal or informal? Do your customers speak certain languages? These are the types of questions you should be asking yourself in order to build your brand.
Nowadays, people are looking at businesses not only just for the business, but also the personality, too. They want to shop at places they can resonate to. Be that person.
4. Keep a List of the Things You Love
Someone once said that you need to be your biggest cheerleader, and it’s true. That’s why I love keeping journals of the things I love.
Whether it’s your favorite shoes or your latest achievement, by looking back on these things, you’ll be able to rejuvenate and know your worth.
It might seem meaningless at first, but trust me, the more positivity you have in your life, the better your life will be.
5. Mindset Matters
Ladies, this is something we need to work on the most. Let’s face it: we’re just too damn competitive and petty.
How many times have we felt jealous of another woman being successful? What about those times where we try to be better than another woman.
Feeling me yet?
You see, I’ve been doing this thing for 17+ years and an entrepreneur for eight of those years, and I’ve noticed that if you start to transform the way you look at competition, you can slay the day. Stop letting it be an obstacle and let it be an opportunity. In fact, your “competition” are some of your best business partners. If you look at the people online out there who are slaying it, they’re linking arms together even if they serve a common audience.
The more we think of competition as competition, they’ll remain just a competitor. But if we start building bridges, we have the chance to build connections that can last a lifetime.
Will you change your mindset today?
Build your brand and your business, with all of
the fun and none of the fluff.