Did you know that marketing is the psychology of human consumption? While your job is to be as good of a marketer as you can be, many tend to be better at product creation than being a marketer- and that’s okay. That’s why I’m here to help you out.
Have you ever noticed that many challenges tend to be odd numbers or contain a zero at the end? It’s because we are attracted to these types of numbers. For instance, you’ll see events that last for only three days or perhaps, a 7 day email challenge, rather than 4 days or even 6. To make this short, our brains just don’t like those numbers but love them and that’s why it’s essential that you implement this knowledge into your business.
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Build your brand and your business, with all of
the fun and none of the fluff.
What an amazing week of service it’s been! If you’ve been following us on Facebook in our Paid to Be You Posse, you know that we went from team planning a rockin’ 2017 to serving almost a hundred people live in Brooklyn. While most of my team headed home, I went down to ATL to continue serving in yet another live event, and then headed back to New York to start marketing my upcoming book.
Why? Because dreams matter. Your dreams matter. And how you build your dreams within your brand definitely matters.
So today I want to look at a frequently asked question I hear from coast-to-coast: “Jen, what does it truly mean to build a brand?” To me, building a brand looks like taking the specific end-to-end experience of your business and building a following that loves you.
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Build your brand and your business, with all of
the fun and none of the fluff.
I’ve had many experiences doing business with great people. I’ve also done business with companies that, quite frankly, need to inject a little change into their organization. While it’s not always a pleasant, it’s always a great learning experience.
Since I work mainly with small business owners, I use these situations to show them that how you build your your brand is everything. See, it’s not just about your colors and your typography. It’s about how you make people feel along the journey of them choosing you. How do you take care of them along the way?
The biggest thing you don’t want to do in your brand is to forget about your Ideal Client’s end-to-end experience. From start to finish, does your brand live up to and execute the promises you make?
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Build your brand and your business, with all of
the fun and none of the fluff.
I’ve been in the marketing industry for a long time. And over and over I hear people saying, “I want to build my company’s revenue. I want my brand to see more results. Jen, how can I be in strategic action to make this happen?”
Today I’m going to drop some diamonds and share with you proven steps to make more money and get better results in your brand.
Now, some of these may feel a little #ouch, but because I love you, I’m gonna tell you what you need to hear so you can get unstuck. These are all things I’ve tested and proven (on my own dime), and I share it with you not to discourage you, but to allow you to learn and uplevel your brand.
These blogs offer free, high value content that’s immediately actionable. In return, all I ask is that you take it and test it before you decide how you feel.
Sounds good? Then let’s go.
Diamond One: If you want to be successful you can’t be…
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Build your brand and your business, with all of
the fun and none of the fluff.
What if I told you there was a way to make sure your headlines were compelling?
Irresistible?
Juicy and so amazing that people wanted to open your emails, read your blog, or scroll through your entire social media post?
When it comes to marketing, people often overlook the value of a really great headline. In fact, there are many teachers who say, “If you just build great products or services, your business will be great!”
While they’re not wrong, that’s only half of the story. You can build the most bomb diggity product in the world, but if nobody knows about it, it won’t matter. It’ll just sit dormant in your computer or in your head. (Can you relate?)
This is what I ask of you:
If you have a product or a service, please put it out there.
(Your Inner Genius thanks you.)
My job is to help you take those ideas and programs sitting inside of you and get them out. To turn them into great headlines and launch plans that make your brand “sticky”.
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Build your brand and your business, with all of
the fun and none of the fluff.
My team and I have been on the road and in heavy launch mode the past couple of weeks. It’s been such a rewarding experience to meet the many members of our tribe, and serve them with an end-to-end brand experience.
I often hear people say, “I have brand envy! I want to do 6 figure launches, with high-energy, success driven events.” They want their audience to be raving fans, a loyal tribe full of ideal clients. (And understandably so.)
But in order to accomplish this, you have to put discipline around your dreams. It’s the only way you make it through “the other side of the coin” in the life of a Gladiator.
You have disappointments.
Fatigue.
Technical difficulties.
Hiccups in strategy.
And…in my case, even grief.
It’s the last launch of Momentum Pro for the year, and it coincides with the 5 month anniversary of my dad’s passing. I’m not going to lie – it’s taken a massive amount of intentional action and energy to continue to slay.
It’s transparent. Real. But I still continue to get out of bed everyday with the goal to make an impact, leave a legacy, and most importantly, to STOP waiting.
Because, in the words of my dad, “What are you waiting for?”
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Build your brand and your business, with all of
the fun and none of the fluff.
