After 17+ years in business, I can attest to the fact that finding your ideal client is everything. If you’re looking to go deep as a long-lasting brand, catching the eyes and ears of your ideal client is everything. Maybe even more so than the sale itself.
“What do you mean Jen?” I’ve had clients ask. “Isn’t every sale a good sale?”
Well, let’s look at it. When you’ve been in integrious momentum that results in a purchase, there is a definite reason to cheer. But when you’ve taken action, launched like a Master Brand, and closed the cart ready to serve your Ideal Clients…that’s a reason to par-tay!
So I’ll ask you (much like I ask my clients):
Would you rather cheer for a good sale or throw a party for a great one?
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Build your brand and your business, with all of
the fun and none of the fluff.
Life can be unpredictable as an entrepreneur.
Some days you spend your life on the road, juggling client expectations, rushing to meetings while maneuvering those sneaky time zone differences.
Other days you successfully power through your workday and three cups of coffee before you realize it’s 2pm and you’re still in your pajamas (Guilty as charged!)
While part of us instinctively wants to cover up the frayed, not-so-glamorous parts of our career, we’ve been there. It’s Business on the Real. Authenticity at its finest, potently powerful, rough edges and all.
Stressful schedules, workloads, clients, {insert your Authenticity here} can’t always be avoided. But here’s the secret: they don’t have to be.
As an Entrepreneur you have an impactful superpower, your own special magic that allows and gives you permission for embracing your authenticity, celebrating your passions and folding that inspiration into your brand.
With the right mindset, you can turn your stressing into stretching.
Stretching your comfort zone increases the value you offer to the world and in turn, your profitability.
With that in mind, here are 3 my tips to support your “Business on the Real”:
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Build your brand and your business, with all of
the fun and none of the fluff.
I am a devotee and snob about strategy, yes this is true. It’s because I know that businesses that have solid strategies are building scalable Forever-Brands, and will bring the world value now and still be around next year and the year after…(even if you end up looking different in a few years, that’s good – strategy requires you to evolve).
Before I get into more detail here, a heads up: if you’re not in your business for the long haul, then this blog post isn’t for you.
If you are, then fabulous. Keep reading.
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Build your brand and your business, with all of
the fun and none of the fluff.
You’re eager to get this party…monetized. Right?
However, you’re sometimes tripped up by the Achilles Heel that plagues many of us doing this entrepreneurship thing: the bright, shiny object. (Oh it’s so pretty)
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Build your brand and your business, with all of
the fun and none of the fluff.
“Sh*t, I didn’t make any money with that product.” “Sh*t, the my opt-in rate isn’t where I want it to be.” “Sh*t, my affiliates didn’t promote me like they said I would.” “Sh*t, how am I going to make my mortgage payment next month?” “SH*T…am I going to really make money doing THIS?” Here’s […]
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Build your brand and your business, with all of
the fun and none of the fluff.
