What does building a brand look like to you? For the most part, I’d hear answers like aesthetics, building networks, and creating a product or service, just to name a few. But here’s the problem: what happens when your client isn’t who you think they’d be? You see, all those things I’ve mentioned earlier will […]
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Build your brand and your business, with all of
the fun and none of the fluff.
For people like you and me, competition is a normal part of life. As entrepreneurs and business owners, we often have to examine and look out for new rivals in order to keep business running. But sometimes, we all have those days where we feel beat down because you feel like they have everything and […]
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Build your brand and your business, with all of
the fun and none of the fluff.
What keeps your momentum alive?
For me, it’s all about keeping up with my work. I have a saying that goes like this:
Action activates your dream.
If you’re starting your own business, it can be really hard to take that first step, right? But when you do, you’re one step closer to your dreams than the person who chose to back out.
The same rule applies for long-time business owners, too.
Sometimes, it can be really hard put in more effort into learning more about your business and your customers. Or maybe you just celebrated a huge win – congrats by the way – and it’s so tempting to keep riding that wave.
So, what’s there to do now you ask?
Don’t stop learning.
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Build your brand and your business, with all of
the fun and none of the fluff.
Did you know that in today’s society, people prefer videos over text? The reason is simple: it’s much easier to watch someone do something rather than read about it. Using videos provides viewers visual information that isn’t available through reading.
You’re probably thinking “How on earth can I use videos for my business, Jen?”
There are three main ways to go about this, the first one being a webinar. If you’re a business owner or an entrepreneur, you most likely have signed up for one of these already. Webinars are some of the most popular ways to demonstrate your knowledge in a classroom type format.
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Build your brand and your business, with all of
the fun and none of the fluff.
Your brand is your business. It’s how people experience you, how they see themselves working with you, or buying products from you. So what is that experience like for your customers? See, people are not buying just because your products are good, or you’re knowledgeable in your field. It’s not even about your aesthetics, or having a fancy logo.
What is your signature thing? That’s what building a brand is all about.
This is even true for, say, the luxury market. When people buy Christian Louboutins, or Chanel, or Louis Vuitton, they want to show people that they’ve got money. They want to portray a certain status symbol, so they buy the logo to match. But you have to think, how did Chanel become a logo that people wanted to wear? It was because they made people feel something. They made people feel prestigious. Now they have the Chanel No 5 scent that became their signature thing.
Getting your “signature thing” in front of the right people (or enough people) so that they will actually be willing to open their wallets and buy it is key. That’s what I want to leave you with to think about today. I dare you to ask yourself this and journal it too, “What am I doing today to find more people to bring them to the brand I’m building?” That’s a better question than asking, “Do I need a new logo or website?”
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Build your brand and your business, with all of
the fun and none of the fluff.
What do you have in your back pocket? What are you still holding on to? What I mean by that is, what passion project have you kept hidden from the world?
See, it doesn’t matter if you didn’t have anything growing up, or you still don’t know where to start – all that matters is having a great idea and being willing to find the right people to be around to learn from.
Today I want to share with you the easiest way to attract your ideal client. (And it’s a lot easier than you think):
Talk about the moment that changed your entire perspective completely.
In my free, online Brand Story Challenge, we call this moment, the catalyst moment. Your catalyst moment is something that happened in your life that changed everything. It can be a happy memory or a painful one. But it’s that moment that agitated you into doing something different. It made you realize, I have to change. For me, a catalyst moment was back in 2008 when all my retail stories went completely broke overnight. Well, it wasn’t really overnight, but it all culminated in that moment, and it was a cold hard reality slap that showed me I needed to change my whole perspective.
A lot of times our catalyst moments put us on the sidelines, but on the flip side of that, a catalyst moment can be something amazing. It doesn’t always have to be negative or tragic like losing everything or the passing of a loved one. I have a client, who was homeless but she transformed that homelessness into getting a PhD from Stanford. So her extremely positive catalyst moment was receiving her acceptance letter from Stanford.
So how does this tie back to your ideal client?
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Build your brand and your business, with all of
the fun and none of the fluff.
