Weekly-ish Wisdom from Jennifer Kem

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Your Brand is Your Business (it’s not your products, logo, or even your service)

Your Brand is Your Business (it’s not your products, logo, or even your service)

Your brand is your business. It’s how people experience you, how they see themselves working with you, or buying products from you. So what is that experience like for your customers? See, people are not buying just because your products are good, or you’re knowledgeable in your field. It’s not even about your aesthetics, or having a fancy logo.

What is your signature thing? That’s what building a brand is all about.

This is even true for, say, the luxury market. When people buy Christian Louboutins, or Chanel, or Louis Vuitton, they want to show people that they’ve got money. They want to portray a certain status symbol, so they buy the logo to match. But you have to think, how did Chanel become a logo that people wanted to wear? It was because they made people feel something. They made people feel prestigious. Now they have the Chanel No 5 scent that became their signature thing.

Getting your “signature thing” in front of the right people (or enough people) so that they will actually be willing to open their wallets and buy it is key. That’s what I want to leave you with to think about today. I dare you to ask yourself this and journal it too, “What am I doing today to find more people to bring them to the brand I’m building?” That’s a better question than asking, “Do I need a new logo or website?”

This week we kicked off Week 1 of Momentum ‘17, where hundreds of entrepreneurs took the internet by storm. If you’re a part of the Paid To Be You Posse, you’ve seen our daily group mentoring sessions and the interactive prompts. (If you’re not a part of the Posse yet, come and join us. I’m there daily, providing free, high-value resources for entrepreneurs who want to get seen, get heard, and get paid.)

Amidst everything that’s happened in our country over the past 7 days, people are still showing up to #FinishStrong and #TapThatDomino to build their brands with momentum. Why? Because they’re committed to building a legacy. Legacies look like generational wealth. They look like you being able to not trade your time for money anymore, but actually create a system around something valuable that sets you apart from other people. They’re about creating their “signature thing” and testing it, launching it, getting it out there with momentum. Are you one of them, friend?

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