Weekly-ish Wisdom from Jennifer Kem

The Blog

Why You Need to Use Email Marketing to Grow Your Business

In the past couple of weeks, I’ve been sharing with you the definition of your ideal client and five of the best social media platforms to have to connect. Be sure to click here and here before you get started! Wouldn’t want you to miss out on anything. 😉 So, at this point you’ve already […]

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5 Social Media Platforms Your Business Needs

Last week, we went over part one of identifying your ideal client. If you haven’t read it already, click here to get started. Whether you’ve been a long-time entrepreneur or not, there are certain platforms you need for a business to grow, especially since everyone has access to the internet or owns electronics like a […]

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Why Your Ideal Clients Aren’t So Ideal

Why Your Ideal Clients Aren’t So Ideal

What does building a brand look like to you? For the most part, I’d hear answers like aesthetics, building networks, and creating a product or service, just to name a few. But here’s the problem: what happens when your client isn’t who you think they’d be? You see, all those things I’ve mentioned earlier will […]

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5 Ways Competition Helps Your Business

For people like you and me, competition is a normal part of life. As entrepreneurs and business owners, we often have to examine and look out for new rivals in order to keep business running. But sometimes, we all have those days where we feel beat down because you feel like they have everything and […]

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10 Ways to Find Your Marketing Momentum (Pt. 2)

10 Ways to Find Your Marketing Momentum (Pt. 2)

“Action activates the dream.”
-Jennifer Kem

Jumping straight into the rest of our superstar list…

6. Live in your genius.
Find “The Thing”. Y’know, The Thing you do SO well, SO beautifully, and SO naturally, it makes you shine like a light among your peers. Don’t be shy. Stop trying to censor yourself or be someone else. (Hint: Authenticity breeds Momentum)
What are you absolutely the best at? What do you love to do most? How does it make you feel? When you arrive at these answers, live in it. Don’t sell yourself (or your audience) short.

7. Understanding + empathy are the best marketing tactics out there.
To gain any momentum in your marketing, your audience needs to care. And it is your job to give them a reason to care. It’s more than sending out messages, emails, newsletters, or posts. (Because you never know where those are going to land.) You have to define exactly why they should choose you, and why you should choose them. The more you immerse yourself in who your audience truly is, the more powerful your work becomes.

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