Your brand is not “what you see is what you get.”
It’s “what they see is what you get.”
Ultimately, your brand is a combination of what people think of when they envision your business and the message that you want to convey.
There are two basic questions that you can ask yourself to begin to determine what your brand is all about. The answers aren’t always obvious, and it’s easy to overthink this; however, the prompts I give you below will give you a starting point.
These two prompts are critical to building a brand that not only gets seen and heard, but gets people to purchase your products, programs, services, books etc.
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Build your brand and your business, with all of
the fun and none of the fluff.
I recently wrapped a 31-day sprint in Seth Godin’s altMBA program. I did it because I wanted to test my momentum muscles and I wanted to see if I could still “keep up” with the launching of new ideas.
I got so much more.
One of the concepts we tested was how we dealt with being willing to approach sales. Most of us don’t like the idea of selling. We avoid, whine, make excuses and then wonder, how come I’m not making it in this business game?
If you’re not selling, you’re not in business.
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Build your brand and your business, with all of
the fun and none of the fluff.
The whole “Everyone can benefit from my products and services” thing makes me SMH.
You’re not Apple or Coca-Cola or Google. I’m assuming, since you’re here, you don’t want to be, you want to be uniquely you and get the right people over to you. And you probably don’t have their multi-million dollar advertising budgets to throw at the masses either (if you do I’m really happy you’re reading my blog, let’s definitely do dinner. 5-star. On your Amex Black Card).
All kidding aside, this is serious stuff because it’s one of the BIGGEST reasons you may not making the money your brand should be making.
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Build your brand and your business, with all of
the fun and none of the fluff.
I’m a sucker for good design. I love pretty packaging. I adore glossy magazine covers. I obsess over every little design element right here in my online home (ask my team). I also like graphics that grip my attention. And not just because Branding is my jam. It’s because I’m subjected to images all the time, just like you.
And, no offense talented graphic artists (my beau is one of the best ones in the game, so I have mad love for designers):
As alluring as the epic photos, cool vector images and animated .gifs on your blog and social media posts are…visuals cannot stand alone in making an impact on your ideal clients.
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Build your brand and your business, with all of
the fun and none of the fluff.
When I hear from my clients who are experiencing a “dip” in new customers or are not making their income goals – in those moments of obstacle or difficulty I ask “are you listening to your market, to the voice of your customer?”
The answer is always with your customer.
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Build your brand and your business, with all of
the fun and none of the fluff.
