Do you use an editorial calendar?
If you’re not familiar with it, you may know it by its other names like content calendar or marketing calendar.
The reason why I brought it up because it’s so important that you use one to plan out your blog posts as well as social media. This way, not only do you save time, you also have a way to accurately measure your business’ growth.
As for me, I sort of have one… except I call mine the Ca$h calendar.
Now you may be wondering why mine is called a Ca$h calendar or why you never heard of one before.
Until now.
Before I tell you why, let me tell you the differences between having an editorial calendar and a cash calendar. In a regular content calendar, you’re required to write stuff down, but that’s basically it. There’s no specifics whatsoever. However, a cash calendar has this and then some. It comes in three key phases:
*Telling
*Selling
*Ensured Effectiveness
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
In this day and age of online marketing, websites are an invaluable tool for your business. Whether you’re launching your products or working on everyday efforts to bring people to you, your website domain names are a biz essential. Last week we talked about how your brand can have the most amazing program or product (and that’s great) but leading your ideal customer to your site, and then eventually having them run to you and not forget about you – that’s your main goal here.
I shared with you that the first must have domain name is your own name. Similarly, the second must have domain is your business name. Easy enough, right?
I’ve had people ask, “But Jen, what if I’m unsure about my company name?” Well here’s my advice: if you have a company name in mind, you should buy it. Don’t wait for a year until you’re finally 100% certain. Because on average, domains only cost about $9 a year. Isn’t that worth the investment to avoid the frustration of someone else snagging it first?
The third must have domain name you need to launch your brand is something that appeals to your ideal customer. I want you to think about what I said last week: you need to draw people to your brand. You need to become a magnet for your ideal customer, and the way to do that is to start thinking about what your customer needs from you, as well as what they want. Start a journal and keep your findings inside.
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
Happy Thanksgiving Week, everyone!
I am grateful for a lot of things this week, but I am most grateful for you. This month I’ve been sharing a lot about building your brand and what those components look like. In all of my serving, whether it’s the Daily Slay livestreams in the Paid To Be You Posse, or the group Q&A calls with my Master Brand students, or even the massive breakthroughs that are happening in Momentum ‘17, my goal is to provide value. To serve. And it’s because I’m committed to your results.
See, what most people fail to realize is that the majority of people in the entrepreneurship game are going to fail. While it’s a #ouch, that’s the truth. Take it from someone who’s been in the marketing game for over 18 years. A lot of people quit or lose out because they’ve invested in the wrong things. My goal, my brand, is to help you avoid that.
So today we’re going to talk about one of the most commonly used parts of an online business – your domain name.
Let’s start from the top. When it comes to launching a website or product page for your business, there’s a common misconception that all you need is to do is get a site set up and everyone will come. As my Master Brand students hear me say often, The Field of Dreams is a movie. It’s not, “If you build it, they will come.” (In fact, if it were that simple, I’d be a quadrillionaire by now.) Announcing or sharing your website will not automatically attract loads of people. It takes more than that – you have to actually have draw people to you. Part of how you do that is with your Domain Name, that www.InsertYourNameHere.com url. Over the next two weeks, I’m going to share with you the “must have” domain names for your brand.
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
Often times when it comes to branding and marketing, people confuse popularity and profitability. I will tell you what I’ve found in my 18+ years in the biz:
They are not the same thing, but you can have them both.
So how do you do this? How do you get your ideal clients to love you? Here are 3 ways you can create a popular and profitable brand.
- Start by being in service. Give your Ideal Clients things that are valuable to them. (This includes what’s free as well as what’s for fee.) You build a popular and profitable brand by showcasing that you have high value.
2. Don’t confuse branding with aesthetics. A lot of people think that branding is just aesthetics: graphic design, a website, logo, etc. Because of this, that’s where a lot of people just stop. I gotta tell you the truth, that’s not where the magic is. There’s no return on investment in pure aesthetics. If no one knows about you, it doesn’t matter if your logo’s pretty. (#ouch) The most important component of branding is serving others. A brand that serves is a brand that gets seen, gets heard, and gets paid.
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
Here’s the truth in entrepreneurship: you will get judged (you really will).
Now I know most people don’t want to hear that, but it’s the truth. The more you put yourself out there, the more you’re open to negative comments, the more you’re open to the haters, the more you’re open to people saying funky things to you. I’m gonna tell you right now, that that is a necessary part of the journey, so let that feed you not prevent you from making your mark in the world.
The best brands don’t just attract. The best brands repel. (Write that down.)
And the reason why the best brands don’t just attract, but also repel, is because you don’t want every momma and poppa in your group. Those people may hear and see you, but they’re never gonna buy from you. Not everyone is for you, but you won’t know who’s for you until you’re willing to speak the truth about who you are and who you serve.
So be willing to repel.
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
One of the best things you can do upfront for your business is to anticipate your client’s needs. Put yourself in your customer’s shoes. In my programs, and with my clients, I always tell small business owners to anticipate the type of questions your clients might have. This can be based either on your past experience, or info you’d want if you were in their shoes.
Before you launch a product, if you have enough runway time to test it, I highly suggest that you ask 3-5 people to review it. Tell them, “Ask me any questions you’d have around my plan to deliver this.”
Read More
Build your brand and your business, with all of
the fun and none of the fluff.
