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Weekly-ish Wisdom from Jennifer Kem

The Blog

Here’s Why It’s Okay to be a Vulnerable Entrepreneur

Today, I want to ask you an important question. How are you? Okay, maybe I should rephrase that: How are you when the going gets tough? The reason why I’m asking you this question is because it’s very easy to say things are doing well when, well, everything’s going great. Maybe you were able to […]

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Brand Archetypes 101: Healer, Advocate, and Muse Explained

Brand Archetypes 101: Healer, Advocate, and Muse Explained

The last couple of weeks, I’ve been going over brand archetypes. If you haven’t already, be sure to click here, here, and here to read more about it- I wouldn’t want you to miss out on anything. 🙂 Last week, I went over the three trustee archetypes: Sage, Hero, and Creator. Now, I’m going to […]

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Brand Archetypes 101: Sage, Hero, and Creator Explained

Brand Archetypes 101: Sage, Hero, and Creator Explained

Are you ready to dive into more archetypes? If you don’t know what they are, be sure to check out this post and this one before we get started. 🙂 Just to review, there are four main archetype categories: principal, trustee, upholder, and promoter. At this point, I’ve already gone over the principal and promoter […]

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Brand Archetypes 101: Alchemists, Provocateur, and Mavericks Explained

Brand Archetypes 101: Alchemists, Provocateur, and Mavericks Explained

The last couple weeks I’ve been blogging about the importance of knowing your brand archetype as well as how I use my own archetypes (Ruler, Explorer, and Lover) in all of my businesses and programs. This time, we’re going to dive into three more: Alchemist, Provocateur, and Maverick. What is an Alchemist? According to my […]

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What Brand Archetypes Are and How They’re Important for Business

What Brand Archetypes Are and How They’re Important for Business

Do you know what your brand archetype is? (and no, it’s not exactly like your horoscope) The term archetype was actually coined by Carl Jung, a well-renowned Swiss social psychologist. In the business world, a brand archetype is typically defined as “a genre you assign to your brand, based upon symbolism” aka energy patterns that […]

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