Last week, we went over part one of identifying your ideal client. If you haven’t read it already, click here to get started. Whether you’ve been a long-time entrepreneur or not, there are certain platforms you need for a business to grow, especially since everyone has access to the internet or owns electronics like a […]
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Build your brand and your business, with all of
the fun and none of the fluff.
What does building a brand look like to you? For the most part, I’d hear answers like aesthetics, building networks, and creating a product or service, just to name a few. But here’s the problem: what happens when your client isn’t who you think they’d be? You see, all those things I’ve mentioned earlier will […]
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Build your brand and your business, with all of
the fun and none of the fluff.
For people like you and me, competition is a normal part of life. As entrepreneurs and business owners, we often have to examine and look out for new rivals in order to keep business running. But sometimes, we all have those days where we feel beat down because you feel like they have everything and […]
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Build your brand and your business, with all of
the fun and none of the fluff.
Your brand is not “what you see is what you get.”
It’s “what they see is what you get.”
Ultimately, your brand is a combination of what people think of when they envision your business and the message that you want to convey.
There are two basic questions that you can ask yourself to begin to determine what your brand is all about. The answers aren’t always obvious, and it’s easy to overthink this; however, the prompts I give you below will give you a starting point.
These two prompts are critical to building a brand that not only gets seen and heard, but gets people to purchase your products, programs, services, books etc.
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Build your brand and your business, with all of
the fun and none of the fluff.
I recently wrapped a 31-day sprint in Seth Godin’s altMBA program. I did it because I wanted to test my momentum muscles and I wanted to see if I could still “keep up” with the launching of new ideas.
I got so much more.
One of the concepts we tested was how we dealt with being willing to approach sales. Most of us don’t like the idea of selling. We avoid, whine, make excuses and then wonder, how come I’m not making it in this business game?
If you’re not selling, you’re not in business.
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Build your brand and your business, with all of
the fun and none of the fluff.
