Weekly-ish Wisdom from Jennifer Kem

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Entrepreneurship Myths You Need to Unlearn (Part 2)

The second mega myth about entrepreneurship is freedom. Freedom, in this case, is a definition YOU make, not necessarily the lifestyle most people seem to think it is. You can see it plastered all over Instagram, making it easy to believe that freedom is about no work and all play. For example, as many of you know, I live in the beautiful state of Hawaii. I literally have beaches right down the street from me, but guess what I’ve been doing? I’m in my home office keeping up the hustle since the early morning, wearing what I want while being able to provide a steady stream of income for my family, not just from me, but also for my man who happens to work alongside me. Furthermore, as a parent, I have that freedom to be able to raise my children as well as spend more time with them. That, my friends, is what the real concept of freedom is and should be all about. Now, that doesn’t mean I can’t enjoy myself while I’m working, however. There are times where I’ve Periscoped with you from some of Hawaii’s beautiful beaches, but get this: I chose to be there.

Creating a business is hard work. It’s definitely a lot easier to simply pick up a regular 9-to-5 because let’s face it, having a job means that you’re able to provide for yourself a financial and mental stability than building a business from the ground up.

But why are more than 70% of Americans are unhappy with their jobs despite these perks?

It’s simple: a lack of engagement, aka freedom.

If anyone told you that creating a business is easier, I completely disagree. You have to put your heart and soul into it. You have to want it more than every other week’s “guaranteed” paycheck. If you’re willing to do the work, you’re going to be an entrepreneurship rockstar, but if you think that by just signing up for any program, having a mentor, following influential people on Periscope, or most importantly, believing that success comes overnight, perhaps this route isn’t for you. Based on my own experiences, there’s a lot of uncertainties and a ton of work that comes along with the job like creating your own schedules to acquiring skills you thought you didn’t need before.

Mega Myth number 3 is all about the false image of being rich. For the most part, many people have a tendency to believe that just because one has a lavish lifestyle means that they are rich.

Wrong with a capital W.

It might seem surprising, but there’s a lot of broke celebrities out there. While they do have the fame and the notoriety, they failed to do one thing: monetize. I can’t stress how important this is for any type of business. Whenever I work with someone, I often ask, “What are you doing with your million followers on Twitter or with your 300,000 Facebook fans?”

At the end of the day, it doesn’t matter if you’re a celebrity or not. You have to learn how to be a marketer and monetize in order to really make a business work. Focus more on who you are.

What’s your special sauce that makes YOU unique? If you haven’t done so yet, join us in the Paid to Be You Posse and share with us! My Team and I are so excited to hear from you.

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