Is Content Still King?
Is content still king really?
We’ve all heard the saying “content is king”.
It’s a marketing adage as old as time, which leads many entrepreneurs to wonder: Is it still true?
After all, it can feel like blogging is a shout into the void these days…
Or, as you stream on Facebook Live to an audience of 1 or 0 people, it can feel as if you’re not doing much to build your business and brand.
But I’m here to tell you, the answer to that question is…
Absolutely yes. Content is still king, now more than ever.
I say that because despite what it feels like? All that content static you’re seeing is a good thing.
In this age of serious excess digital noise, readers, customers, and raving-fans-in-waiting are trying to wade through the racket of countless blog posts, emails, free offers, and programs, and find people who are giving value to them.
That means if you’re sharing value consistently? They’re going to find you.
The way to get found is to really come from a place of your brand personality and understanding your audience along the way.
Here’s the hard part though: That doesn’t happen overnight. You have to show up.
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