Today, I want to ask you an important question. How are you? Okay, maybe I should rephrase that: How are you when the going gets tough? The reason why I’m asking you this question is because it’s very easy to say things are doing well when, well, everything’s going great. Maybe you were able to […]
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Build your brand and your business, with all of
the fun and none of the fluff.
The last couple of weeks, I’ve been going over brand archetypes. If you haven’t already, be sure to click here, here, and here to read more about it- I wouldn’t want you to miss out on anything. 🙂 Last week, I went over the three trustee archetypes: Sage, Hero, and Creator. Now, I’m going to […]
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Build your brand and your business, with all of
the fun and none of the fluff.
The last couple weeks I’ve been blogging about the importance of knowing your brand archetype as well as how I use my own archetypes (Ruler, Explorer, and Lover) in all of my businesses and programs. This time, we’re going to dive into three more: Alchemist, Provocateur, and Maverick. What is an Alchemist? According to my […]
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Build your brand and your business, with all of
the fun and none of the fluff.
What does your brand language sound like? Is it funny? How about informal? Maybe you use a no-nonsense kind of approach? Whatever it is, the way you choose your words when you post on the ‘gram or when you’re running a Facebook ad can tell a visitor what kind of person you are and if […]
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Build your brand and your business, with all of
the fun and none of the fluff.
Do you know what your brand archetype is? (and no, it’s not exactly like your horoscope) The term archetype was actually coined by Carl Jung, a well-renowned Swiss social psychologist. In the business world, a brand archetype is typically defined as “a genre you assign to your brand, based upon symbolism” aka energy patterns that […]
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Build your brand and your business, with all of
the fun and none of the fluff.