What does your brand language sound like? Is it funny? How about informal? Maybe you use a no-nonsense kind of approach? Whatever it is, the way you choose your words when you post on the ‘gram or when you’re running a Facebook ad can tell a visitor what kind of person you are and if […]
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Build your brand and your business, with all of
the fun and none of the fluff.
Do you know what your brand archetype is? (and no, it’s not exactly like your horoscope) The term archetype was actually coined by Carl Jung, a well-renowned Swiss social psychologist. In the business world, a brand archetype is typically defined as “a genre you assign to your brand, based upon symbolism” aka energy patterns that […]
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Build your brand and your business, with all of
the fun and none of the fluff.
What do the words ‘Once upon a time‘ or ‘there was once was‘ have in common? They’re what I like to call, words of attraction because of their power to draw the reader (aka you) in. Whether it’s JK Rowling to your favorite writers on Wattpad, they all understand the power of the pen. After […]
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Build your brand and your business, with all of
the fun and none of the fluff.
There are many brands out in the world today, and all of them have the same goals: to make money and to stay relevant. But what makes a brand different than a master brand? While there are many ways to go about it, I like to think there are four key points. 1. Getting Started […]
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Build your brand and your business, with all of
the fun and none of the fluff.
What triggers you? If you ask around, you may already know that the word trigger has a very negative connotation. It’s that’s not really the case. There’s this one book titled The Tipping Point by Malcolm Gladwell. If you haven’t read it, it’s about looking at how various phenomena in society creates a viral brand. […]
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Build your brand and your business, with all of
the fun and none of the fluff.
In the past couple of weeks, I’ve been sharing with you the definition of your ideal client and five of the best social media platforms to have to connect. Be sure to click here and here before you get started! Wouldn’t want you to miss out on anything. 😉 So, at this point you’ve already […]
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Build your brand and your business, with all of
the fun and none of the fluff.