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Weekly-ish Wisdom from Jennifer Kem

The Blog

Building a Desired Brand Fingerprint

Your brand is not “what you see is what you get.”

It’s “what they see is what you get.”

Ultimately, your brand is a combination of what people think of when they envision your business and the message that you want to convey.

There are two basic questions that you can ask yourself to begin to determine what your brand is all about. The answers aren’t always obvious, and it’s easy to overthink this; however, the prompts I give you below will give you a starting point.

These two prompts are critical to building a brand that not only gets seen and heard, but gets people to purchase your products, programs, services, books etc.

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