Are you effectively serving your audience?
You might be thinking, “Of course I am Jen. I do tell them about my service, products, etc. so I can solve their needs.”
Well, true service consists of so much more than that.
You see, many people believe they shouldn’t share their knowledge or ideas with the rest of the world since it’s theirs to keep.
But that’s wrong.
It was given to you so that somebody who’s been praying for you, wishing that a solution could come their way, that you would be brave enough, that you would be courageous enough, that you would be bold enough to tell them that you can help them. But the way to help them is not just to say to them, “Hey, I can help you.”
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Build your brand and your business, with all of
the fun and none of the fluff.
My Tribe and I just completed the highly acclaimed Brand Story Challenge, where we shared 10 epic days of diving into the heart of big, little, and aspiring brands everywhere. This is the fourth time I’ve hosted it, and I’m always inspired by the stories people share.
It reinforces one of my principle beliefs, a piece of advice I give my clients on a regular basis:
Never stop refining your brand story.
If you are person who wants to start a business, is in a business, is stuck in your business, or is even killing it in your business right now, don’t stop sharing your brand story. As you keep moving forward, more stories will emerge that can be helpful to your audience.
So whether it’s a personal story or a business story, practicing sharing your experiences strengthens your resolve. It also helps bring powerful breakthroughs in both your business, and personal life.
Instead of focusing on the fear of what people will think, this is where your focus should truly be:
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Build your brand and your business, with all of
the fun and none of the fluff.
It’s a dilemma I see often.
In the process of bootstrapping capital as an emerging entrepreneur, people immerse themselves in the idea that everything should be free. I’ve been in this for a long time, and I say this with all humility (not just because I’m a marketer):
You have to invest in your businesses.
And not just in your programs, but the marketing of it.
Real stuff that happens when you’re building a business, when you’re starting to pay for advertising, or you’re upleveling your community and your coach. To make money you have to spend money – that’s not B.S.
See, if you’re starting a business or you’re building a business and you’re trying to go the cheap route, you can only go so far with “free”. There is a point where you will need intentional guidance, an entire system that’s put together to follow from A-Z. If you don’t, you can still get there, but it will take you longer.
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Build your brand and your business, with all of
the fun and none of the fluff.
We all have fear. It’s usually the number one reason that people don’t move forward in the pursuit of their fabu dreams. I’m no exception. Fear has held me back on things I really, really wanted, just like the rest of the dreaming world. I get asked a lot how I deal with it. How […]
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Build your brand and your business, with all of
the fun and none of the fluff.
