Weekly-ish Wisdom from Jennifer Kem

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How to build a brand that makes you more money

How to build a brand that makes you more money.001

When you think of businesses that are making huge impact, you’re really thinking of the brand.

Any business that sells things can do well, but those that create feelings and emotions become imprinted in people’s minds, and opens up more visibility and sales than traditional means of growing your business.

For example, when you think of Starbucks, they sell coffee.

They started out as a small, independently owned coffee joint in Seattle. The person that owned it was a solopreneur. He was running a business.

But the minute that Starbucks evolved into creating an experience of connection, community and collaboration – over coffee – not only did they help us justify spending $5+ (on a product that costs them pennies to make), it made it a place for people to feel like they belonged.

Their brand experience helped their customers feel that they could be more creative, that they could meet up with like-minded people.

Even if you’re a small coffee shop owner (or want to start one up), you have the same opportunity, with a different angle.

You can become the “anti-establishment”, the “micro-brew”, “the cave for creatives”…the key is to build the business while thinking of the feeling, the emotion – i.e. the brand – in mind.

As I’m sure you can see, this principle of strategic brand experience applies to every industry.

Those that focus on building brands while they are building businesses have the advantage in the marketplace (and again, this applies to any industry).

In 2018 it will be crucial for business owners to focus on finding the key areas in their business that can be activated to increase brand experience + profit.

If you wanna chat my predictions for this next year (and more), come and join me in the 90 Minute Brand Plan. Not only will I be going deep in our 13 page brand-building, launch-magic-making workbook, but I’ll be revealing a bonus training showing you how to build your Business Profit Activator. It’s all happening today + tomorrow, so save your spot here: www.90minBrandPlan.com

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