Weekly-ish Wisdom from Jennifer Kem

The Blog

Your Brand is not a One-Night Stand.

Your Brand is not a One-Night Stand.

I’m a sucker for good design. I love pretty packaging. I adore glossy magazine covers. I obsess over every little design element right here in my online home (ask my team). I also like graphics that grip my attention. And not just because Branding is my jam. It’s because I’m subjected to images all the time, just like you.

And, no offense talented graphic artists (my beau is one of the best ones in the game, so I have mad love for designers):

As alluring as the epic photos, cool vector images and animated .gifs on your blog and social media posts are…visuals cannot stand alone in making an impact on your ideal clients.

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Feeling Scared on your Success Quest?

We all have fear.

(it does seem SO BIG, doesn’t it?)

It’s usually the number one reason that people don’t move forward in the pursuit of their big, luscious, bodacious dreams.

I’m no exception. Fear has held me back on things I really, really wanted, just like the rest of the dreaming world.

I get asked a lot how I deal with it. How I keep moving forward.

My answer:

treat fear as what it is – an asset.

“Fear-as-an-asset say what?”

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Is your Brand Adored…or Ignored?

Is your Brand Adored…or Ignored?

When I hear from my clients who are experiencing a “dip” in new customers or are not making their income goals – in those moments of obstacle or difficulty I ask “are you listening to your market, to the voice of your customer?”

The answer is always with your customer.

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How to Turn Your Stuff into a “Forever-Brand’

How to Turn Your Stuff into a “Forever-Brand’

I am a devotee and snob about strategy, yes this is true.  It’s because I know that businesses that have solid strategies are building scalable Forever-Brands, and will bring the world value now and still be around next year and the year after…(even if you end up looking different in a few years, that’s good – strategy requires you to evolve).

Before I get into more detail here, a heads up:  if you’re not in your business for the long haul, then this blog post isn’t for you. 

If you are, then fabulous.  Keep reading.

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