Weekly-ish Wisdom from Jennifer Kem

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Why Your Ideal Clients Aren’t So Ideal

Why Your Ideal Clients Aren’t So Ideal

What does building a brand look like to you?

For the most part, I’d hear answers like aesthetics, building networks, and creating a product or service, just to name a few. But here’s the problem: what happens when your client isn’t who you think they’d be? You see, all those things I’ve mentioned earlier will simply fall apart if it doesn’t match the right audience. Rather, it’ll turn them away, and there goes your hard work.

To be frank, it takes quite a bit of time when finding your ideal client. You can say it’s like writing a research paper; there are numerous ways to find out the who, the what, and the why. And just like papers, you’re bound to get information overload.

So first and foremost, there are several questions you want to ask yourself such as:

-What’s the definition of an ideal client?
-Who is the ideal client you what to attract?
-Who do you not want to attract?

Noticed how I asked you what the definition is before everything else? There’s a huge reason why I did that- It’s because people often confuse the ideal client with the ideal audience.

When building a brand, you first need to know what your target niches are before finding out who your ideal client is. For example, Melyssa Griffin, a successful entrepreneur, specializes in Pintrest. Therefore, her ideal audience are filled with people who want to use Pintrest in their business. Yet another example would be the Apple Company. One may think that they’re constantly competing with other brands like Samsung, but in reality they’re not. In fact, their marketing is for their ideal audience: the Apple user.

“But what if I already started up a business, Jen?” Well, there’s one helpful site I like to use and it’s called Google Analytics. Once you’ve created your account and linked it to your website, you’ll be able to check out who your ideal audience is based on three different categories with each giving clues as to what your audience is interested in.

By narrowing it down to your ideal audience, you’ll be able to answer the first question: What’s the definition of an ideal client?

Here’s your answer: An ideal client can pay you or is willing to pay you for your good work. See, there’s a huge difference between an audience and followers and an ideal client most people don’t know about. You see, those people in your ideal audience are your dates, and like being in a relationship, your ideal audience is getting to know you.

But those who decide they want to stick with you for the rest of their lives? That’s your ideal client. They’re the ones who brag about you to all their friends as well as purchase your products because of that relationship you have with each other.

To sum it all up, you need to:

-know what niche you’re business is in
-figure out who your ideal audience is through websites like Google Analytics which you can sign up here
-who is purchasing your products and services and who isn’t

Be sure to stay tuned for next week as I’ll be sharing with you the different ways to use social media to learn more about your ideal audience and clients which you can now read here.

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