Weekly-ish Wisdom from Jennifer Kem

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Successful Brands Know This Secret

Successful Brands Know This Secret

I need to be clear with you about something:

You know all the successful brands you see (and maybe stalk a little) online — the ones with the beautiful houses, the tropical vacations, the teams and communities obsessed with what they do?

They aren’t at the top  of their game because they reached a certain amount of followers, customers, email subscribers, or Facebook group members and thought, “You know what? I’m done.”

Every single day, they’re in the trenches of their businesses building systems, testing new concepts, pivoting their strategy, and educating themselves on what’s coming next.

It’s the same for my brand as well. Right now if you follow me on Instagram you see my summer travel adventure with my husband. But let’s be clear — I’ve earned it with many (many) hours behind my laptop with my hair in a bun, all-in, completely focused, rolling up my sleeves to get the hard work done.

Because that’s how real businesses are run.

So if you’re wondering if you can ever get to where the big brands are, the answer is: Absolutely.

But it doesn’t mean once you reach the top you’ll get to sit and enjoy the view. Quite the contrary: reaching your goals means you’re ready for whatever’s next. From day 1 to day 10,000, you have to keep jumping in, getting on the dancefloor, and getting your business boogie on.

Successful brands know this truth: You’re never done.

The more you can develop your muscles of resilience and momentum in this gym of entrepreneurship, the more you will see the results you want!

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