Weekly-ish Wisdom from Jennifer Kem

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How to Gain and Keep Customers – the Right Way

How to Gain and Keep Customers – the Right Way

Do you have a system?

Systems don’t always involve a spreadsheet or high tech computer program. Sometimes, a system is an experience you create for your customers.

You can say, for example, excellent customer service is one of those systems.

While many tend to think this is as easy as replying to a customer, it really isn’t. Often, there are many things to consider like the time and the way someone responds, just to name a few.

For example, JetBlue, an airline carrier, responds to their customers in an engaging yet fun way on Twitter by responding to them as fast as they can.

There was even a scenario where they welcomed a customer with a welcome home parade .

And you best believe that people love that kind of thing.

So, you might be thinking, “Jen, why is this so important?”

The answer is simple: It makes them feel special, and tell me, who doesn’t love feeling that way?

Think about the last time you received amazing service. Whether it was through a phone call or in person, didn’t it feel good? I bet it left a smile on your face.

This is the kind of mindset you should have when you start your own system.

And no, it doesn’t have to be as big as a parade or expensive as the latest gadgets.

It comes down to good service.

And not only is it inexpensive, but your customers will love you (and recommend you) even more.

What kinds of systems are you willing to commit to today?

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