Weekly-ish Wisdom from Jennifer Kem

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Why building a personal brand can create all of the marketing you need to sell your services + products

Why building a personal brand can create all of the marketing you need to sell your services + products

Many people are concerned that if they focus more on their personal brand instead of their business brands (products, services, offerings), that they are not building something that can scale.

But for those in service-based industries like business or life coaching, building a personal brand is an especially potent way to increase your authority, drive new leads and followers, and demonstrate your ability to help them get to whatever goals you’re coaching them to.

The more you demonstrate your value, the more likely they are to hire or buy from you. And they’ll see you as an authority on that subject or solution, and trust your brand by opening their wallets.

To build a personal brand that drives value to your business brand, you’ll want to consider the 4 elements to building one that gets seen, heard and paid.

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