Weekly-ish Wisdom from Jennifer Kem

The Blog

If you’re starting at zero today, don’t worry: So does everybody. I did too.

If you’re starting at zero today, don’t worry: So does everybody. I did too.

When I started my business teaching entrepreneurs to get seen, heard, and paid to be themselves, I’d already been in the marketing and branding space for 20 years. But I had no following. No email list. No products or programs.

Sure, I was booking gigs as a consultants for big corporations, but when it came to leads for the kind of stuff I really wanted to do (which is working 1-1 with people like you), I had to start from scratch.

I got into this business because helping entrepreneurs have more influence and impact, and create income that creates a legacy opportunity for them and their families, is my passion.

So  every single day, I choose to be “in it”. I did the hard work to build my list, day by day. I grew my team. I perfected my offers and messaging. It took time, and it took sweat, but at the end of it all, it was beautifully worth it — and I won’t stop now.

While I love to take well-earned time away to travel and vacation (if you want to follow my journey, join me on Instagram!) when I get back to my office, I’m getting the big things done. I’m networking. I’m pursuing opportunities. I’m pitching myself. I’m showing up to do the work.

If you’re thinking “That’s awesome for you Jen, and you make it sound for easy — but it isn’t easy for me! Putting myself out there in public constantly scares me half to death.”, I hear you.

(Believe it or not, I’m a “secret introvert” myself. I’ll teach and serve from the stage, I’ll go to events, but at the end of the day, I need to retreat to my books and time alone.)

The good news is there’s a “system” for just that.

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Start Building Your Unique Brand Language

Start Building Your Unique Brand Language

Master brands, great brands, bulletproof brands use brand stories and language to their advantage.

When you’re on my campus in my tribe, you see this a lot. We call my language and stories “Jen Kem-isms”. If you’ve been inside of the Brand Story Challenge, you know I’ve built a go-to portfolio of stories to serve my tribe.

And let me tell you confidently, with 20 years of brand building experience behind me: The best brand language happens over time, with a little trial and error. But you have to keep showing up.

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Why building a personal brand can create all of the marketing you need to sell your services + products

Why building a personal brand can create all of the marketing you need to sell your services + products

Many people are concerned that if they focus more on their personal brand instead of their business brands (products, services, offerings), that they are not building something that can scale.

But for those in service-based industries like business or life coaching, building a personal brand is an especially potent way to increase your authority, drive new leads and followers, and demonstrate your ability to help them get to whatever goals you’re coaching them to.

The more you demonstrate your value, the more likely they are to hire or buy from you. And they’ll see you as an authority on that subject or solution, and trust your brand by opening their wallets.

To build a personal brand that drives value to your business brand, you’ll want to consider the 4 elements to building one that gets seen, heard and paid.

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