Weekly-ish Wisdom from Jennifer Kem

The Blog

Are You Brave Enough To See Your Business Honestly?

Are You Brave Enough To See Your Business Honestly?

Today,I want you to do something a little uncomfortable:

I want you to score your business (if you’re brave enough) on a scale from 1-10, 1 being a total newbie business owner, and 10 being a multi-million dollar, totally-killing-it-influencer.

So for example, if you’re a 3, you might have a business going with a few clients, but right now you don’t have funnels or systems in place.

A 5 might be a business with one funnel and one product who’s doing fairly well, but isn’t doing a lot of self promotion.

A 7 might be a business that makes great, consistent money, but has you working way too hard because your systems aren’t quite there.

I encourage you to do this because really? There’s no shame in any game. Every single one of us started at zero, and it’s important to know where you’re at with the basics.

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Top Tech Tools For Your High-Converting Lead Magnet

Top Tech Tools For Your High-Converting Lead Magnet

We’ve been digging into lead magnets recently here on the blog — a.k.a. free offers or gifts that entice prospective customers (better known as leads) to jump on your mailing list, and become a part of your tribe.

I dished a bunch of ideas for you in this post, but at the end of the day? You have to choose the one that works best for your message and is an easy lead-in to a paid offer. It’s that simple.

But that brings us to a much bigger question: How the heck do you set a lead magnet up?

(Especially if you’re like me, and the idea of learning a bunch of new tech all at once makes you kiiiiinda wanna take a nap right there in your office.)

This is an area that a lot of people get stuck on, because it’s pretty high stakes. The mechanism for distributing the message you want to share is as important as the message itself.

Translation? You need to give people a smooth experience when they sign up for your lead magnet so they keep coming back for more.

Think about it. How jarring is it when you see a shiny, well-branded website… and it’s a total nightmare to opt into their list?

Yep. It’s the worst.

So today, I want to list out some basic systems you need to make sure your customer experience goes off without a hitch, so your leads are eager to get their hands on your freebie… instead of wrangling technology.

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Here’s Why It’s Okay to be a Vulnerable Entrepreneur

Here’s Why It’s Okay to be a Vulnerable Entrepreneur

Today, I want to ask you an important question. How are you? Okay, maybe I should rephrase that: How are you when the going gets tough? The reason why I’m asking you this question is because it’s very easy to say things are doing well when, well, everything’s going great. Maybe you were able to […]

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Why You Need to Fire Yourself

Why You Need to Fire Yourself

Whether you’ve been in the biz for a long time or if you just started, the reality about building a brand, especially if you’re trying to do it on the side or as full-time business owner and entrepreneur rising into that CEO level, is that it always isn’t so glamorous. Don’t let the pretty photos […]

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What are Triggers and Why You Need Them

What are Triggers and Why You Need Them

What triggers you? If you ask around, you may already know that the word trigger has a very negative connotation. It’s that’s not really the case. There’s this one book titled The Tipping Point by Malcolm Gladwell. If you haven’t read it, it’s about looking at how various phenomena in society creates a viral brand. […]

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Why Your Ideal Clients Aren’t So Ideal

Why Your Ideal Clients Aren’t So Ideal

What does building a brand look like to you? For the most part, I’d hear answers like aesthetics, building networks, and creating a product or service, just to name a few. But here’s the problem: what happens when your client isn’t who you think they’d be? You see, all those things I’ve mentioned earlier will […]

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