Weekly-ish Wisdom from Jennifer Kem

The Blog

How to build a brand that makes you more money

How to build a brand that makes you more money

When you think of businesses that are making huge impact, you’re really thinking of the brand.

Any business that sells things can do well, but those that create feelings and emotions become imprinted in people’s minds, and opens up more visibility and sales than traditional means of growing your business.

For example, when you think of Starbucks, they sell coffee.

They started out as a small, independently owned coffee joint in Seattle. The person that owned it was a solopreneur. He was running a business.

But the minute that Starbucks evolved into creating an experience of connection, community and collaboration – over coffee – not only did they help us justify spending $5+ (on a product that costs them pennies to make), it made it a place for people to feel like they belonged.

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Three Ways to Keep Your Business Running When You Aren’t

Three Ways to Keep Your Business Running When You Aren’t

As an entrepreneur, you either go in all the way or none at all. We’re nearing some very important holidays, and it can be easy to ‘forget’ about your biz when you’re getting the house ready for the relatives that are coming over or vice versa. While it is definitely important to spend some time […]

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Here’s How L1’s, L2’s, and L3’s Will Boost Your Business

Here’s How L1’s, L2’s, and L3’s Will Boost Your Business

Want to know how brands, both big and small, get SEEN, HEARD, and eventually get PAID? They all use L1’s, L2’s, and L3’s. I’ve seen a ton of brands head straight for the home run while ignoring the first, second, and third base. Like baseball, that’s breaking the rules; you have to run to all […]

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How I Defined my Brand Language using Brand Archetypes

How I Defined my Brand Language using Brand Archetypes

What does your brand language sound like? Is it funny? How about informal? Maybe you use a no-nonsense kind of approach? Whatever it is, the way you choose your words when you post on the ‘gram or when you’re running a Facebook ad can tell a visitor what kind of person you are and if […]

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The Three W’s Your Business Needs to Answer to be Successful

The Three W’s Your Business Needs to Answer to be Successful

Do you ever look at businesses (and I don’t mean that in a literal sense)? For most of my life, I stared at commercial after commercial of successful brands like Coca Cola and wondered how they were able to keep their business running for many years. I eventually figured it out after working as a […]

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What Does it Take to Build a Master Brand?

What Does it Take to Build a Master Brand?

There are many brands out in the world today, and all of them have the same goals: to make money and to stay relevant. But what makes a brand different than a master brand? While there are many ways to go about it, I like to think there are four key points. 1. Getting Started […]

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