Weekly-ish Wisdom from Jennifer Kem

The Blog

Is Content Still King?

Is Content Still King?

Is content still king really?

We’ve all heard the saying “content is king”.

It’s a marketing adage as old as time, which leads many entrepreneurs to wonder: Is it still true?

After all, it can feel like blogging is a shout into the void these days…

Or, as you stream on Facebook Live to an audience of 1 or 0 people, it can feel as if you’re not doing much to build your business and brand.

But I’m here to tell you, the answer to that question is…

Absolutely yes. Content is still king, now more than ever.

I say that because despite what it feels like? All that content static you’re seeing is a good thing.

In this age of serious excess digital noise, readers, customers, and raving-fans-in-waiting are trying to wade through the racket of countless blog posts, emails, free offers, and programs, and find people who are giving value to them.

That means if you’re sharing value consistently? They’re going to find you.

The way to get found is to really come from a place of your brand personality and understanding your audience along the way.

Here’s the hard part though: That doesn’t happen overnight. You have to show up.

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What Matters More? Aesthetics Or Impact?

What Matters More? Aesthetics Or Impact?

One question I get asked a ton at events, VIP sessions, and livestreams is:

I want to build a website… but I don’t have the time or resources to hire a designer. Should I wait?

For many entrepreneurs, a website feels like a calling card; the first ever representation of YOU.

That can feel a little scary, and of course you want to put your best foot forward.

But I’ll let you in on a little secret:

If your messaging is right on your website? It doesn’t really matter what it looks like.

At least not at first.

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12 Lead Magnet Ideas You Can Steal Right Now

12 Lead Magnet Ideas You Can Steal Right Now

Today, I’m going to give you some steal-able ways to develop lead magnets that will attract exactly the kind of clients and customers you want in your world.

I’ve carefully curated this resource as a go-to guide that you can pin to your “favorites” channel, share with a friend, or even print out and keep nearby.

Here are some lead magnet ideas you can steal and use right now!

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Facing The Pivotal Moments In Your Brand

Facing The Pivotal Moments In Your Brand

There are moments that totally shift the way you look at things. All of a sudden, up is down and right is left, and you have to change your course.

These moments, which I call pivots, may make you pause or sit down — sometimes even make you fall down.

But the beauty of this is that what you choose to do next is what makes you great.

So what do you do when face a pivot you weren’t expecting?

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3 Easy Steps to Making Better Decisions in Your Brand

3 Easy Steps to Making Better Decisions in Your Brand

Have you ever made a bad business decision?

Have you ever made a branding mistake that held you back?

Maybe you looked at the next level of where you want your business to be, and felt like it’s out of reach.

Or you desperately wanted to grow your business, but you didn’t know which steps to take.

Instead of falling into a guilt trip for making mistakes or giving yourself a hard time, there are things you can actively focus on to make better decisions in your brand.

When you’ve tried and “failed” at something (and I say, “failed” because I don’t really believe in that word — but that’s a whole ‘nother blog post), what you really need is a nudge to get you back on track.

I’m giving you that nudge today.

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Why building a personal brand can create all of the marketing you need to sell your services + products

Why building a personal brand can create all of the marketing you need to sell your services + products

Many people are concerned that if they focus more on their personal brand instead of their business brands (products, services, offerings), that they are not building something that can scale.

But for those in service-based industries like business or life coaching, building a personal brand is an especially potent way to increase your authority, drive new leads and followers, and demonstrate your ability to help them get to whatever goals you’re coaching them to.

The more you demonstrate your value, the more likely they are to hire or buy from you. And they’ll see you as an authority on that subject or solution, and trust your brand by opening their wallets.

To build a personal brand that drives value to your business brand, you’ll want to consider the 4 elements to building one that gets seen, heard and paid.

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