Weekly-ish Wisdom from Jennifer Kem

The Blog

How to build a brand that makes you more money

How to build a brand that makes you more money

When you think of businesses that are making huge impact, you’re really thinking of the brand.

Any business that sells things can do well, but those that create feelings and emotions become imprinted in people’s minds, and opens up more visibility and sales than traditional means of growing your business.

For example, when you think of Starbucks, they sell coffee.

They started out as a small, independently owned coffee joint in Seattle. The person that owned it was a solopreneur. He was running a business.

But the minute that Starbucks evolved into creating an experience of connection, community and collaboration – over coffee – not only did they help us justify spending $5+ (on a product that costs them pennies to make), it made it a place for people to feel like they belonged.

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The One Thing I Hate Doing Every Day (but has made me wealthy + happy more than anything else)

The One Thing I Hate Doing Every Day (but has made me wealthy + happy more than anything else)

Happy Holidays!

The past couple of weeks have been a whirlwind of traveling, speaking on stages, and now Momentum ‘18, which I know many of you are playing!

As I sat down to write this blog, I started to think about all of the topics I could teach you.

In my 18+ years in this industry, I’ve learned a lot. And if there’s one thing you all know about me, it’s that I like to give away my best stuff for free. (What can I say? I take after my grandmother in my Jenerosity.)

So I made a quick list of all the things I could possibly teach (hint: this is a #protip you can use yourself when you’re creating your own blog content).

The topics on my list included: marketing, branding, sales, operations, how to lead a team, how to hire a team, how much money you can expect to make in year one, what digital marketing looks like, how to create sales funnels, leadership must-haves…and the list goes on.

While I actually plan to teach on all of this and more in 2018, I wanted to hone in on a daily ritual that has now changed everything for me.

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Three Ways to Keep Your Business Running When You Aren’t

Three Ways to Keep Your Business Running When You Aren’t

As an entrepreneur, you either go in all the way or none at all. We’re nearing some very important holidays, and it can be easy to ‘forget’ about your biz when you’re getting the house ready for the relatives that are coming over or vice versa. While it is definitely important to spend some time […]

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Marketing Tips I Learned from my Dentist

Marketing Tips I Learned from my Dentist

In over the 18+ years I’ve been helping people get seen, heard, and paid, I gotta say, dentists are by far some of the best marketers in the world. Believe me, it’s not because I know a few of them personally. 😉 Ever since I was little, my mom was one of those moms that […]

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Here’s How L1’s, L2’s, and L3’s Will Boost Your Business

Here’s How L1’s, L2’s, and L3’s Will Boost Your Business

Want to know how brands, both big and small, get SEEN, HEARD, and eventually get PAID? They all use L1’s, L2’s, and L3’s. I’ve seen a ton of brands head straight for the home run while ignoring the first, second, and third base. Like baseball, that’s breaking the rules; you have to run to all […]

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Brand Archetypes 101: Healer, Advocate, and Muse Explained

Brand Archetypes 101: Healer, Advocate, and Muse Explained

The last couple of weeks, I’ve been going over brand archetypes. If you haven’t already, be sure to click here, here, and here to read more about it- I wouldn’t want you to miss out on anything. 🙂 Last week, I went over the three trustee archetypes: Sage, Hero, and Creator. Now, I’m going to […]

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