Have you ever made a bad business decision?
Have you ever made a branding mistake that held you back?
Maybe you looked at the next level of where you want your business to be, and felt like it’s out of reach.
Or you desperately wanted to grow your business, but you didn’t know which steps to take.
Instead of falling into a guilt trip for making mistakes or giving yourself a hard time, there are things you can actively focus on to make better decisions in your brand.
When you’ve tried and “failed” at something (and I say, “failed” because I don’t really believe in that word — but that’s a whole ‘nother blog post), what you really need is a nudge to get you back on track.
I’m giving you that nudge today.
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Build your brand and your business, with all of
the fun and none of the fluff.
I get a lot of questions from entrepreneurs, both in my paid programs and people who are in my free group and social media feeds.
One of the most commonly asked questions is, “Jen, how do I know what I should be focusing on?”
Well, let’s start with what you shouldn’t be focusing on. It’s one thing I really see messing people up right now — the C word (no, not the one you might be thinking of).
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Build your brand and your business, with all of
the fun and none of the fluff.
People are longing for connection, in a deeper way, even if they think they’re introverted or shy.
If you have a business that helps people, it’s your job to show them that you help them create the connections they may be nervous to create themselves.
In a world where it’s easy to press play on your FB Live or create an Instagram story, where in that conversation are you having a DIALOG with your people?
Here are a few ideas on how to better create connection…
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Build your brand and your business, with all of
the fun and none of the fluff.
When you think of businesses that are making huge impact, you’re really thinking of the brand. Any business that sells things can do well; but those that create feelings and emotions become imprinted in people’s minds, and opens up more visibility and sales than traditional means of growing your business.
For example, when you think of Starbucks, they sell coffee. They started out as a small, independently owned coffee joint in Seattle. The person that owned it was a solopreneur. He was running a business.
But the minute that Starbucks evolved into creating an experience of connection, community and collaboration – over coffee – not did they help us justify spending $5+ (on a product that costs them pennies to make), it made it a place for people to feel like they belonged, that they could be more creative, that they could meet up with like-minded people.
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Build your brand and your business, with all of
the fun and none of the fluff.
It’s a hard truth, but when it comes to selling, one thing I’ve learned is:
People don’t care about your products until you make them care about your products.
Dale Carnegie coined the “know, like and trust factor” and any thought leader who teaches and/or writes about being more effective in sales talks about how relationships are the key to big sales. Those who understand this as they build their brand will have an advantage, especially when they are first starting out.
Why? Because when it comes to sales, the “know, like and trust factor” is 100% in play.
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Build your brand and your business, with all of
the fun and none of the fluff.
In over the 18+ years I’ve been helping people get seen, heard, and paid, I gotta say, dentists are by far some of the best marketers in the world. Believe me, it’s not because I know a few of them personally. 😉 Ever since I was little, my mom was one of those moms that […]
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Build your brand and your business, with all of
the fun and none of the fluff.
