Weekly-ish Wisdom from Jennifer Kem

The Blog

Creating Connection with Your Audience That Lasts

Creating Connection with Your Audience That Lasts

People are longing for connection, in a deeper way, even if they think they’re introverted or shy.

If you have a business that helps people, it’s your job to show them that you help them create the connections they may be nervous to create themselves.

In a world where it’s easy to press play on your FB Live or create an Instagram story, where in that conversation are you having a DIALOG with your people?

Here are a few ideas on how to better create connection…

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FACT: Building A Brand Gives You The Advantage In Your Marketplace

FACT: Building A Brand Gives You The Advantage In Your Marketplace

When you think of businesses that are making huge impact, you’re really thinking of the brand. Any business that sells things can do well; but those that create feelings and emotions become imprinted in people’s minds, and opens up more visibility and sales than traditional means of growing your business.

For example, when you think of Starbucks, they sell coffee. They started out as a small, independently owned coffee joint in Seattle. The person that owned it was a solopreneur. He was running a business.

But the minute that Starbucks evolved into creating an experience of connection, community and collaboration – over coffee – not did they help us justify spending $5+ (on a product that costs them pennies to make), it made it a place for people to feel like they belonged, that they could be more creative, that they could meet up with like-minded people.

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The Foundation of Every Great Profitable Brand

The Foundation of Every Great Profitable Brand

It’s a hard truth, but when it comes to selling, one thing I’ve learned is:

People don’t care about your products until you make them care about your products.

Dale Carnegie coined the “know, like and trust factor” and any thought leader who teaches and/or writes about being more effective in sales talks about how relationships are the key to big sales. Those who understand this as they build their brand will have an advantage, especially when they are first starting out.

Why? Because when it comes to sales, the “know, like and trust factor” is 100% in play.

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Marketing Tips I Learned from my Dentist

Marketing Tips I Learned from my Dentist

In over the 18+ years I’ve been helping people get seen, heard, and paid, I gotta say, dentists are by far some of the best marketers in the world. Believe me, it’s not because I know a few of them personally. 😉 Ever since I was little, my mom was one of those moms that […]

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Here’s How L1’s, L2’s, and L3’s Will Boost Your Business

Here’s How L1’s, L2’s, and L3’s Will Boost Your Business

Want to know how brands, both big and small, get SEEN, HEARD, and eventually get PAID? They all use L1’s, L2’s, and L3’s. I’ve seen a ton of brands head straight for the home run while ignoring the first, second, and third base. Like baseball, that’s breaking the rules; you have to run to all […]

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Brand Archetypes 101: Healer, Advocate, and Muse Explained

Brand Archetypes 101: Healer, Advocate, and Muse Explained

The last couple of weeks, I’ve been going over brand archetypes. If you haven’t already, be sure to click here, here, and here to read more about it- I wouldn’t want you to miss out on anything. 🙂 Last week, I went over the three trustee archetypes: Sage, Hero, and Creator. Now, I’m going to […]

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