Weekly-ish Wisdom from Jennifer Kem

The Blog

12 Lead Magnet Ideas You Can Steal Right Now

12 Lead Magnet Ideas You Can Steal Right Now

Today, I’m going to give you some steal-able ways to develop lead magnets that will attract exactly the kind of clients and customers you want in your world.

I’ve carefully curated this resource as a go-to guide that you can pin to your “favorites” channel, share with a friend, or even print out and keep nearby.

Here are some lead magnet ideas you can steal and use right now!

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3 Secrets To Catching & Keeping The Attention Of Your Ideal Client

3 Secrets To Catching & Keeping The Attention Of Your Ideal Client

Last week, we talked about the importance of a great Lead Magnet.

And next week I’m going to give you my exclusive list of 12 grab-n’-go ideas that you can use, so keep an eye on your inbox!

But first, I want to give you the way to make sure your Lead Magnet doesn’t just get created, but also gets you seen, heard, and most importantly, paid.

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Lead Magnets – What They Are And Why You Need One

Lead Magnets – What They Are And Why You Need One

Let’s be real with each other: Running a business is an incredible act of heart and will — especially when you want to change the world with your work, and get your game-changing message out to the masses.

… But unfortunately, the desire to serve doesn’t mean your business will thrive.

If you want to bring your dream to life, it’s gonna take savvy, strategy, and (most of all) sales too.

Have you ever asked yourself “Why do some people seem to have so much success so early, when it feels like I’m still stuck in place?”

Maybe you want to be known because you want to make a huge impact — but it hasn’t happened yet.

Maybe you’re frustrated and sad that you’re not attracting great people or you don’t know where to start.

Maybe you’re stressing that famous “8 out of 10 businesses fail” figure, and want to make absolutely sure you don’t become a statistic.

Here’s the good news:

Are you having more trouble than you’d like making sales and attracting people into your universe? You don’t need to quit, give up, or come up with some wildly advanced strategy to turn your business around.

But if you’re worrying about one or all of the above and not making much traction? You may just need to re-think your approach to the l-word.

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Top Tech Tools For Your High-Converting Lead Magnet

Top Tech Tools For Your High-Converting Lead Magnet

We’ve been digging into lead magnets recently here on the blog — a.k.a. free offers or gifts that entice prospective customers (better known as leads) to jump on your mailing list, and become a part of your tribe.

I dished a bunch of ideas for you in this post, but at the end of the day? You have to choose the one that works best for your message and is an easy lead-in to a paid offer. It’s that simple.

But that brings us to a much bigger question: How the heck do you set a lead magnet up?

(Especially if you’re like me, and the idea of learning a bunch of new tech all at once makes you kiiiiinda wanna take a nap right there in your office.)

This is an area that a lot of people get stuck on, because it’s pretty high stakes. The mechanism for distributing the message you want to share is as important as the message itself.

Translation? You need to give people a smooth experience when they sign up for your lead magnet so they keep coming back for more.

Think about it. How jarring is it when you see a shiny, well-branded website… and it’s a total nightmare to opt into their list?

Yep. It’s the worst.

So today, I want to list out some basic systems you need to make sure your customer experience goes off without a hitch, so your leads are eager to get their hands on your freebie… instead of wrangling technology.

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3 Easy Steps to Making Better Decisions in Your Brand

3 Easy Steps to Making Better Decisions in Your Brand

Have you ever made a bad business decision?

Have you ever made a branding mistake that held you back?

Maybe you looked at the next level of where you want your business to be, and felt like it’s out of reach.

Or you desperately wanted to grow your business, but you didn’t know which steps to take.

Instead of falling into a guilt trip for making mistakes or giving yourself a hard time, there are things you can actively focus on to make better decisions in your brand.

When you’ve tried and “failed” at something (and I say, “failed” because I don’t really believe in that word — but that’s a whole ‘nother blog post), what you really need is a nudge to get you back on track.

I’m giving you that nudge today.

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FACT: Building A Brand Gives You The Advantage In Your Marketplace

FACT: Building A Brand Gives You The Advantage In Your Marketplace

When you think of businesses that are making huge impact, you’re really thinking of the brand. Any business that sells things can do well; but those that create feelings and emotions become imprinted in people’s minds, and opens up more visibility and sales than traditional means of growing your business.

For example, when you think of Starbucks, they sell coffee. They started out as a small, independently owned coffee joint in Seattle. The person that owned it was a solopreneur. He was running a business.

But the minute that Starbucks evolved into creating an experience of connection, community and collaboration – over coffee – not did they help us justify spending $5+ (on a product that costs them pennies to make), it made it a place for people to feel like they belonged, that they could be more creative, that they could meet up with like-minded people.

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