Weekly-ish Wisdom from Jennifer Kem

The Blog

Why Your Brilliance Turns On For Everyone Else (But Not Yourself)

Why Your Brilliance Turns On For Everyone Else (But Not Yourself)

Do you ever feel like you’re ah-mazing at brand building activities when you’re working on someone else’s business… but not your own? Something I hear often from my students is, “I’m so great at doing this for other people. Why can’t I do it for myself?” The simple truth is you can’t do it for […]

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I’m A Marketing Skeptic. Are You?

I’m A Marketing Skeptic. Are You?

I’ll come right out and say it: There are a LOT of myths and lies making the rounds in this marketing world of ours.

Lies around how you should show up. Around what you should say, when, and to who. Around “top secret” strategies and tech and processes that simply don’t work anymore.

So… why are all these lies and myths being beamed out from every corner of the interwebs?

Because frankly, the industry’s changing and changing fast… faster than most people can keep up.

It’s not just algorithms shifting, either. We live in an over-consuming society that’s so inundated with marketing materials, people have tuned out. We’ve drank so much Kool-Aid we’re over caffeinated, and in a sugar coma.

This is particularly tricky for marketers, because it means as soon as a strategy works, and fellow marketers catch on, that strategy stops working just as fast.

However, don’t worry my friends. Because this isn’t the end. Instead — it’s a rise.

More specifically: The rise of the skeptic.

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