Weekly-ish Wisdom from Jennifer Kem

The Blog

How I Defined my Brand Language using Brand Archetypes

How I Defined my Brand Language using Brand Archetypes

What does your brand language sound like? Is it funny? How about informal? Maybe you use a no-nonsense kind of approach? Whatever it is, the way you choose your words when you post on the ‘gram or when you’re running a Facebook ad can tell a visitor what kind of person you are and if […]

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What Are Brand Archetypes and How They are Important for Business

What Are Brand Archetypes and How They are Important for Business

Do you know what your brand archetype is? (and no, it’s not exactly like your horoscope) The term archetype was actually coined by Carl Jung, a well-renowned Swiss social psychologist. In the business world, a brand archetype is typically defined as “a genre you assign to your brand, based upon symbolism” aka energy patterns that […]

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