Many entrepreneurs get stuck when it comes to branding, because they get stuck in their story.
And what I mean by that is they feel their story — the deepest and most impactful parts of it that connect with their audience — are “too much” of something.
The idea of sharing your story is terrifying. Talking about it on a livestream feels like such a big task. So you don’t share your story, and your brand suffers because sitting in your story is keeping you stuck.
You have to share your story. You have to feel it, (even the parts that aren’t glamorous), and sit in it…then allow other people to feel it with you.
Now, you can’t just share the hard parts of your story – you also have to bridge it to your customer. You want to say, “Yeah, that sucked, but the story doesn’t end there. Look what I did next. Look at how I changed things.”
Learning how to be a great marketer using storytelling is about breadcrumbs. It’s about dropping the breadcrumbs that allow people to see themselves inside of your story.Read More
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