Weekly-ish Wisdom from Jennifer Kem

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The Hard Truth About Sales And Ego

The Hard Truth About Sales And Ego

See, most people who set out to change lives with their businesses, or serve the planet, don’t enjoy the process of selling. It feels gross, pushy, and just not “like us”. At least not at first.

(And frankly, that’s a good sign. It proves you’re in business for reasons beyond cold, hard cash.)

However, no matter how much you hate selling, or how icky it makes you feel… you don’t really have a choice. As business owners, we do the things that we need to do to get our message out there, make it matter, and monetize it — and in the case of every business on earth, that means making sales.

So… how did I get over my distaste for sales? And how can you?

By recognizing where this dislike of sales comes from… and reframing it.

Let me be clear about something: Overall, fear of sales comes from ego. Fear of sales comes from thinking this is all about you. Fear of sales comes from worrying about what others think, or that your stuff is not worth anyone’s time or hard-earned money.

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If you’re starting at zero today, don’t worry: So does everybody. I did too.

If you’re starting at zero today, don’t worry: So does everybody. I did too.

When I started my business teaching entrepreneurs to get seen, heard, and paid to be themselves, I’d already been in the marketing and branding space for 20 years. But I had no following. No email list. No products or programs.

Sure, I was booking gigs as a consultants for big corporations, but when it came to leads for the kind of stuff I really wanted to do (which is working 1-1 with people like you), I had to start from scratch.

I got into this business because helping entrepreneurs have more influence and impact, and create income that creates a legacy opportunity for them and their families, is my passion.

So  every single day, I choose to be “in it”. I did the hard work to build my list, day by day. I grew my team. I perfected my offers and messaging. It took time, and it took sweat, but at the end of it all, it was beautifully worth it — and I won’t stop now.

While I love to take well-earned time away to travel and vacation (if you want to follow my journey, join me on Instagram!) when I get back to my office, I’m getting the big things done. I’m networking. I’m pursuing opportunities. I’m pitching myself. I’m showing up to do the work.

If you’re thinking “That’s awesome for you Jen, and you make it sound for easy — but it isn’t easy for me! Putting myself out there in public constantly scares me half to death.”, I hear you.

(Believe it or not, I’m a “secret introvert” myself. I’ll teach and serve from the stage, I’ll go to events, but at the end of the day, I need to retreat to my books and time alone.)

The good news is there’s a “system” for just that.

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