Weekly-ish Wisdom from Jennifer Kem

The Blog

How to build a brand that makes you more money

How to build a brand that makes you more money

When you think of businesses that are making huge impact, you’re really thinking of the brand.

Any business that sells things can do well, but those that create feelings and emotions become imprinted in people’s minds, and opens up more visibility and sales than traditional means of growing your business.

For example, when you think of Starbucks, they sell coffee.

They started out as a small, independently owned coffee joint in Seattle. The person that owned it was a solopreneur. He was running a business.

But the minute that Starbucks evolved into creating an experience of connection, community and collaboration – over coffee – not only did they help us justify spending $5+ (on a product that costs them pennies to make), it made it a place for people to feel like they belonged.

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The One Thing I Hate Doing Every Day (but has made me wealthy + happy more than anything else)

The One Thing I Hate Doing Every Day (but has made me wealthy + happy more than anything else)

Happy Holidays!

The past couple of weeks have been a whirlwind of traveling, speaking on stages, and now Momentum ‘18, which I know many of you are playing!

As I sat down to write this blog, I started to think about all of the topics I could teach you.

In my 18+ years in this industry, I’ve learned a lot. And if there’s one thing you all know about me, it’s that I like to give away my best stuff for free. (What can I say? I take after my grandmother in my Jenerosity.)

So I made a quick list of all the things I could possibly teach (hint: this is a #protip you can use yourself when you’re creating your own blog content).

The topics on my list included: marketing, branding, sales, operations, how to lead a team, how to hire a team, how much money you can expect to make in year one, what digital marketing looks like, how to create sales funnels, leadership must-haves…and the list goes on.

While I actually plan to teach on all of this and more in 2018, I wanted to hone in on a daily ritual that has now changed everything for me.

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